Summary

A brand redesign and recharge for an environmental ethics initiative with the focus on invoking corporate social responsibility.

Client

    CSR

Scope

    Brand identity
    Web design
    Identity assets

Case ID

    ID – 0165

Year

    2019

The Brand

 

CSR is a global initiative and pact working to invoke corporate social responsibility as a corporate ethics strategy. From a strategic perspective, the CSR initiative connects companies through responsibility and contributes to firm profits. These benefits accrue by increasing positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage companies to make a positive impact on the environment and stakeholders, including consumers, employees, investors, communities.

The Solution

 

Studio Ahremark worked closely with CSR to revision their brand strategy from the ground up, modernizing the experience with a fresh new set of identity assets and a beautiful new website. The identity merges colors found in nature with bold typography and clean, wonderfully precise grids to accommodate all the aspects of the CSR brand and image. The solution strikes a balance between the strictness required to ingrain trustworthiness and the joy and hope found in making a change, taking a stand, and working together for a better world.

“The quality of Studio Ahremark’s
work and service made the whole
process very easy.”

– CSR

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