Saiy Identity. 

A Visual Identity and corresponding stationery for Saiy, an Artificial Intelligence system developed by Ben Randall with the objective of connecting the internet of things.
 
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Project Scope

Identity Design

Stationery Design

Web Design

Editorial Design

Client

Saiy gives devices in your home the ability to talk to each other. The idea is to build a cluster of devices that would work together to make your days more convenient and fun. Ben Randall is an independent Developer specializing in effective virtual assistants and digital services where the voice is used as the primary input method.

Challange

Saiy, pronounced 'Say', gives devices in your home the ability to talk to each other. The concept of the system is to build a cluster of devices that could work together to make your days more convenient and fun. Studio Ahremark was tasked with creating a memorable and approachable corporate identity that would make Saiy stand out from a more established competition.

 

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Approach

The result was a sophisticated visual system built with the tech community in mind. The Serif logo was constructed by effectively using the shapes of a quotation mark to visualize a sense of 'speech' and voice control.