Ordinary Folk
An immersive website designed for the wonderful people over at Ordinary Folks, a Canadian animation studio.
Ordinary Folk
Web Design
Digital Identity
Monogram
WD – 0208
2022
The Brand
Ordinary Folk is a Canadian animation studio that creates gorgeously enchanting motion graphics, radiating love, happiness, and a healthy measure of humor. They have worked with clients such as Webflow, Google, and TED Talks, aiming to challenge viewers to learn, think, and evoke heartwarming emotions.
Approach
The design solution builds on the beautiful tonality of Ordinary Folk’s animations. It elaborates on the use of circles and other geometrical shapes placing them front and center as UI elements, animated decorations that move across the website, and containers for previewing video content.
The website is accessible and sober in terms of layout and makes for a lovely journey to and through the world of Ordinary Folk.
