Brand Identity & Packaging for Valley Cosmetics – Studio Ahremark
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Summary

A vibrant branding and packaging system for the disruptive cosmetic brand, Valley.

Case
Scope

    Brand Identity
    Packaging System
    Brand Strategy

Case ID

    ID – 0201

Year

    2022

The Brand

 

Valley, a disruptive cosmetic brand by the great minds behind Estrid and April, is looking to revolutionize the beauty industry with its bold, innovative products tailored specifically for Gen-Z. With a keen understanding of the latest trends and a commitment to sustainability, Valley aims to create makeup that not only enhances beauty but also empowers individuality and self-expression. By leveraging cutting-edge formulas, eco-friendly packaging, and vibrant branding, Valley is set to become the go-to choice for the style-savvy, socially-conscious Gen-Z demographic.

The Approach

 

One of the key concepts behind the brand identity is the idea of products that seamlessly adapt to any situation, whether for demanding or relaxed days. To reflect this versatility, timestamps are integrated throughout the branding indicating times that Valley’s products can help you. The monogram, featuring a lowercase ‘a’, is crafted from a swooping line that embodies fluidity and effortlessness. It represents the stroke of makeup, the passage of time, ups and downs, and a series of peaks and valleys, capturing the essence of the brand name.

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