WeCreate

WeCreate is a world-class concept design agency based in Stockholm, Sweden, specializing in developing full-scale, experience-based marketing concepts for some of the world’s most prominent brands. WeCreate has worked with brands such as Budweiser, Starbucks, and Corona, assisting them in bringing their products into new contexts and spaces through brilliantly executed events, shows, and product launches.

We partnered with WeCreate to give them a new, fresh brand identity that would encapsulate their vision and growing ambitions. The resulting identity is based around the idea of design as a catalyst for a brand’s values, nature, and ambitions. As concept designers, WeCreate becomes the link between their client and their client’s target audience, shaping this relationship within the visual realm, expanding their reach by connecting them with both existing and new audiences. The symbol encompasses this concept, being a cropped pair of linked circles [while hinting at a “W” shape]. The cropped nature of the symbol also further emphasizes the idea of the agency as part of the longer chain that is a brand’s reach, partners and audiences .