Brand Identity for Atelier Assali – Studio Ahremark

An exceptionally premium brand identity for luxury fashion accessory brand Atelier Assali.


    Atelier Assali


    Concept development
    Brand identity
    Packaging solution

Case ID

    ID – 0175





Atelier Assali required a strikingly elegant design solution to match their fine selection of goods and reached out to Studio Ahremark. The resulting visual identity is a sophisticated fusion of the simplicity found within the Scandinavian design heritage and historical middle eastern legends, patterns, and writing. Studio Ahremark was tasked with creating the foundation of the brand, including concept development, logotypes, packaging, and a bespoke website solution. The monogram, which reads “H.A”, the initials of the founder, Hisham Assali, is the culmination of this project radiating charm and exclusivity. The overall design solution is equal parts elegance and boldness.

The Brand


Atelier Assali is an impossibly high-end luxury accessory brand founded in Stockholm in 2018, producing impeccable handcrafted leather goods. Inspired by Middle Eastern legends and with an unfaltering methodology of selecting only the finest leather in the world, the final pieces are astonishing.

“Solution is perfect in every
possible way.”

– Hisham Assali (CEO)

Would you like a bespoke
design solution?

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